We have invested heavily over the past few years in our logistics centre, website and back-end systems to bring our customers the very best product offering and service available.

October 2005 saw the launch of the current dabs website at a cost of over £1/2 million. This new website brings the user a whole range of benefits including an improved search engine, easier site navigation and our richest ever product data which gives affiliates the opportunity to link to more relevant and targeted categories and products thus increasing conversion rates.

This substantial investment in the website has also resulted in market leading conversion rates in excess of 5% and an increase in AOV. 

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